SMG is a digital storytelling and creative content agency in Paris. I wrote blog articles covering social media and storytelling in the digital world for the agency, as well as assisted with community management and social media content creation.

• The Secret to Creating Videos People Actually Want to Watch – The 411 on why some videos go viral

• SMG Fall Sounds 2016 – Just for fun: sample our office playlist

• Let’s Talk Story—Not Corporate – The Hawaiian expression “talk story” takes on a whole new meaning in the digital age

• Virtual Reality Takes Storytelling to a New Dimension – The future is now: the latest in what’s happening in VR and AR

• Snaps for Storytelling! | Part 3 – A look at storytelling on Instagram

• Emmanuel Faber : secrets d’un discours qui nous a touché – Le Directeur Général du Groupe Danone a touché tous ceux qui ont entendu son discours à HEC Paris

• Snaps for Storytelling! | Part 2 – Storytelling on Snapchat

• SMG Takes l’Amérique for SelectUSA Summit and La French Touch – SMG heads to the US for two innovative meet ups in NYC and Washington DC

• Insta Snaps for Storytelling! | Part 1 – Yes, Instagram and Snapchat do tell stories!

• What a Business Story Really Is – Stories serve a purpose. They touch people. You feel connected with the characters, and want them to prevail. Moreover, stories are memorable. We remember our bedtime stories from childhood, so why is it that no one seems to know how to tell a good story today?

• Instagram: Emotioneering – New ideas come up with new words, and successful storytelling is rooted in the ability to engage in “EMOTIONEERING.”